Charlie Emery, best known as the founder of Spooky Pinball, is a key figure in the modern pinball revival. His background in graphic printing laid the groundwork for his approach to manufacturing pinball machines, using direct digital printing and collaborative design processes. After starting with the Spooky Pinball podcast in 2010, Emery transitioned from hobbyist to manufacturer with the release of America’s Most Haunted (2014), followed by licensed titles like Rob Zombie’s Spookshow International and Rick and Morty. Under his leadership, Spooky Pinball introduced innovative features, such as the PinHeck system and co-op gameplay modes, while also venturing into corporate projects, like Domino’s Spectacular Pinball Adventure.
Emery’s contributions extend beyond manufacturing. By taking on original ideas, fostering partnerships with both industry veterans and newcomers, and engaging heavily with fans and online communities, he opened the door for more boutique pinball efforts. Notable collaborations include Scott Danesi’s Total Nuclear Annihilation, a critically acclaimed throwback that broadened Spooky’s credibility. Through a hands-on leadership style, Emery helped cultivate an enthusiastic in-house team and a loyal customer base. Spooky Pinball’s ability to produce small-run, highly themed machines proved that a family-run operation could compete alongside larger manufacturers.
His impact on the industry is evident in the diversity of themes, production models, and technological features now common in modern pinball. While major players once dominated a market on the verge of decline, Emery demonstrated that passion-driven creativity can thrive—even in a small-town setting—by focusing on fan engagement, unique play experiences, and flexible manufacturing techniques. His work’s enduring success and critical reception have established him as a prominent figure whose influence on contemporary pinball design and culture continues to resonate.