Ward Pemberton
Ward Pemberton is a respected figure in pinball history, known primarily for his innovative design work spanning the 1980s and 1990s. Entering the industry through Bally Manufacturing—where his father had also worked—Pemberton's first major contribution came with the 1981 classic Fathom, a pinball machine acclaimed for its engaging underwater theme, intricate drop-target layout, and unique storytelling elements. Fathom sold approximately 3,500 units during a challenging market dominated by the rise of video games, and it has since achieved cult status among collectors, even inspiring a modern remake. Pemberton continued to innovate throughout his career, designing popular games like Dungeons & Dragons (1987), known for introducing fantasy role-playing elements into pinball, and Riverboat Gambler (1990), which featured a novel roulette wheel mechanic blending skill and chance. He also embraced high-profile licensed themes, notably designing Sega’s GoldenEye (1996), which introduced a patented electromagnet device that could catch and release pinballs mid-air—showcasing his dedication to technical advancement and dynamic player interaction.
Throughout his nearly two-decade career, Pemberton navigated significant industry transitions, working with leading companies such as Bally/Midway, Williams, Capcom, and Sega. His ability to adapt to changing corporate environments and market conditions was notable; for instance, he repurposed his BMX-themed playfield for Bally’s Hardbody (1987), demonstrating resourcefulness during industry downturns. Pemberton also showed leadership and resilience when stepping in to complete Williams’ Gilligan’s Island (1991) after the original designer's passing, successfully retooling it under challenging circumstances. His management style emphasized collaboration and practical innovation, balancing thematic creativity with business constraints. After briefly stepping away from pinball to pursue a firefighting career—reflecting his pragmatic approach to professional stability—Pemberton returned to pinball for brief periods in the mid-90s, ultimately completing his pinball tenure with Sega's GoldenEye.
