Alvin G. and Company

Alvin G. and Company was established in 1991 by Alvin Gottlieb and Michael Gottlieb in Wheeling, Illinois, marking a short-lived but noteworthy attempt to revitalize the Gottlieb family’s legacy within the pinball industry. Alvin was the son of David Gottlieb, founder of the influential D. Gottlieb & Co. in 1927, and brought decades of family expertise to this new venture. Despite emerging during a competitive era dominated by larger companies such as Williams, Data East, and Bally, Alvin G. and Company sought to distinguish itself by blending traditional design sensibilities with innovative ideas.

​

Among the most recognized titles produced by Alvin G. and Company were “Al’s Garage Band Goes on a World Tour” (1992) and “Mystery Castle” (1993), both praised for their distinctive themes and appealing artwork. Another release, “A. G. Soccer-Ball,” merged classic pinball mechanics with elements of a sports simulation, reflecting the firm’s willingness to experiment at a time when pinball was rapidly evolving. These games showcased a design philosophy that balanced homage to the Gottlieb heritage with inventive twists, even as the company faced tough competition from established manufacturers.

​

Despite its creative approach, Alvin G. and Company ceased operations in 1994, citing challenging market conditions and difficulties in competing with larger entities. Although its production run was brief, the company left a lasting impression on collectors and enthusiasts, who appreciate Alvin G. and Company’s efforts to carry forward the Gottlieb tradition of craftsmanship and innovation in an increasingly consolidated industry. Today, the limited quantity of its machines adds to their allure and underscores the brand’s niche but enduring role in pinball history.